Innovation For Beauty

Welcome to the world of Upgrade, the new dimension for hairstylists, complete with technologically advanced professional tools, that represent constant improvement and close attention to form and function.

Upgrade guarantee excellent performance coupled with Italian style.

Featuring high performance and ergonomic design, these products enhance the beauty of the hair while safeguarding its health.

Upgrade observe how stylists work, they listen to their requirements and analyse the effects they wish to achieve. This is how Upgrade create innovative products that contribute to significantly improve the styling experience for both stylist and client.

Interested in becoming a stockist?

If you would like to learn more about this or one of our other brands, please get in touch and a member of our dedicated team will be happy to assist you.