ONCARE - A MANIFESTO FOR BEAUTY.
The complete treatment line that includes and cares for all hair types, satisfying every hairdresser’s need.
With ONCARE, all the essential hair care rituals are taken into account, focusing on the customer’s wellness and health.
A declaration of love for wellness and naturalness.
The Selective Professional formulas respect the hair structure and the scalp, treating and detoxifying the hair day after day. The silky textures envelop the hair, cleansing and smoothing it while enhancing its natural beauty. The selected fragrances elevate both the professional’s and the client’s experience, and the soft design evokes the gentleness of ONCARE.
All cleansing treatments are formulated without SLES or SLS.
NOW NEXT GENERATION
From Selective Professional Research Laboratories, NOW NEXT GENERATION is the styling & finishing line designed for those who love to express themselves through their look.
The products offer excellent quality, making it possible to create beautiful styles with extreme ease.
Designed to define, control and enhance the final result, they ensure the utmost respect for hair health.
Whatever your concept of style — whether soft and refined or more geometric and daring — NOW NEXT GENERATION is the ultimate solution.
COLOREVO
Sensational results, full-bodied and healthy hair thanks to the precious ingredients that act at every stage of the colouring process. COLOREVO offers a highly personalized and customizable color concept. Pleasant fragrance for both the user and the customer. In mixture with COLOREVO MIX, 5 pure shades and 2 neutral formulas, allows to neutralize undesired highlights to create unlimited colours.
REVERSO
Permanent coloring cream, enriched with an exclusive blend of fresh Superfood extracts. AMMONIA and PPD free. Reverso guarantees deep, glossy and long-lasting colors and perfect coverage of white hair thanks to its rich and balanced coloring pigments. The absence of ammonia offers an extraordinary and sensory experience to both the hairdresser and the customer.
Reverso Hair Color is the new plant-extract, super nourishing color of Selective Professional.
REBUILDING TREATMENT BOND FLUID
No-rinse treatment restoring the wellbeing of hair after chemical services or excessive use of dry tools. It gives new health by repairing compromised bonds, renews strength and elasticity in a few minutes.
Active principles
• RE-BOND: a biomimetic ceramide, obtained by a green chemistry process, to strengthen the hair fiber, improve resistance by preventing breakage and enhance hair shine
• HYALOMATRIX: consisting of 5 different types of hyaluronic acids of different molecular weights capable of penetrating in depth and guaranteeing optimal rebuilding of the cortex and working on a surface level to create a protective film on the cuticle
• RE-PRO: a synergic blend of arginine, provitamin B5 and polysaccharides extracted from linseed and chia seeds, which restores the strength, elasticity and softness of original hair, improving its features
GLOW LIQUID COLOR
Tone-on-tone coloring system for any type of hair. Extremely easy and versatile to use, thanks to the jelly texture that is handy to apply. Ideal for toning, correcting undesired tones, intensifying, reviving or masking any lightening. It tones and treats in 1 step, increasing the elastic strength of hair and giving a unique shine effect. 12 shades to be used in synergy with Glow Liquid Color Developer, for results up to 10-15 washes.
thePIGMENTS
The exclusive coloring system is transversal and to be used in synergy with other Selective Professional products so as to conceive a new way to color hair. 7 pure pigments which enhance perfection, a fusion of illuminating and hydrating that goes beyond the laws of colorimetry. A concentrated treatment to exalt color and obtain electric vibrations, healthy hair and supreme hydration. thePIGMENTS give instant light and brightness to hair and visibly improve the look at each application.
theGOLD, theCOPPER, theRED, theVIOLET, theBLUE, theGREEN, theGREY.
DECOLORVIT
Completely dedicated to the world of blonds, Decolorvit is the versatile range designed to tackle the most difficult challenges and offer quality services with total respect for the hair structure. A complete bleaching range up to 9 levels, for every technique, every result and every hair structure. With vegan formulas, pigmented textures to counteract undesired highlights and delicate fragrances to make the bleaching experience enjoyable for both professionals and clients, Decolorvit is essential to succeed and stand out in the world of blonds.
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