Joico Haircare. Ready and waiting for you: a targeted range of care and color products designed to repair, protect, and defend the hair of every client who sits in your chair. From Joico’s in-salon professional treatments to backbar options that seamlessly take you through your day, we’ve got you covered.

Dive into deep moisture

Deeply quenches thick hair’s insatiable thirst all day. Leaves strands with 2 times the softness and 3 times less prone to breakage. Hair looks instantly replenished, shiny and healthy.

Moisture Recovery 2

New look, new technology & a new product!

Lock in vibrancy & let go of damage with JOICO K-PAK Color Therapy!
Need next-level colour protection and the power of K-PAK reconstruction? Formulated with African Manketti, Argan oil and the latest JOICO SmartReleaseTM liposome technology, our K-PAK Color Therapy collection helps lock in stunningly beautiful colour vibrancy and knock out hair damage in one powerful punch.

Hydration that won’t weigh you down

Just a splash of Coconut Water-infused hydration quenches fine/medium hair without weighing it down. Hair looks replenished, shiny, and healthy after just one use.

Hair goals FULLfilled!

Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. With this powerfully transformative trio—JoiFull Volumizing Shampoo, Conditioner, and Styler—long-lasting, full, lush, manageable strands come to life, minus the crunchy, sticky residue typical of most volumizing products.

see it. feel it. believe it.

Healthy hair is not an illusion. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry lackluster locks.

Keep your cool

New brass-neutralizing Blonde Life Violet Shampoo and Conditioner instantly freeze out unwanted yellow tones, helping restore icy beauty and brilliance to cool blonde hair.

Meet damaged hair’s hero.

K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptide™ and Quadramine® complexes—two powerful reconstructive technologies—to help repair and strengthen hair precisely where it needs it, when it needs it.

Interested in becoming a stockist?

If you would like to learn more about this or one of our other brands, please get in touch and a member of our dedicated team will be happy to assist you.