Challenge your creativity with innovative color lines that stay one step ahead of curve. From blonding to grey coverage, bold looks to custom color, every product is created with a singular goal: to help you deliver the healthiest, most gorgeous hair imaginable.

The LumiShine Difference

Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

Lightening & Brightening System

A lightening and brightening system just for blondes… and those who want to be lifted to new heights without sacrificing hair’s shine or condition. With strand-strengthening cutting-edge Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils—Blonde Life helps banishes the challenges of brassiness, off-tones, fading, and damage that blondes face on a daily basis.

Discover Vero K-PAK Color

Repair and protect hair as you color with Vero K-PAK®, the only haircolor featuring Quadramine® Complex, the same technology inside our award-winning K-PAK® Reconstructor. This system, adored by colorists around the globe, delivers stunning vibrancy, excellent condition, predictability, and long-lasting color results..

 NO DEVELOPER REQUIRED!

Discover a dazzling spectrum of bold, brilliant colour with Joico Color Intensity. Joico’s intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.

Interested in becoming a stockist?

If you would like to learn more about this or one of our other brands, please get in touch and a member of our dedicated team will be happy to assist you.