The Joico Mission

There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.
They call it “Joi”

Joi is at the heart of everything they do.

Joico Eco-mmitment

Joico operate strictly according to their beliefs in offering products that are healthy for their customers, their communities and our planet.

  • Joico manufactures with on-site wind power
  • Joico voluntarily offsets carbon dioxide (CO2) emissions
  • Joico packaging is made up of 70% post-consumer recycled materials
  • Joico received the Green Power Leadership Award from the EPA in the USA

Product testing policy
Joico laboratories do not use animal tests to confirm the safety of their products. Safety is assured by using safe raw materials where applicable and by testing via patch tests with human volunteers  under a physician’s supervision and using non-animal alternative tests.

“At Joico, we believe we must provide the utmost in quality products and education. Equally important is our commitment to support our industry with integrity, honesty and passion.”

Sarah Jones, SVP & GM at Joico

Interested in becoming a stockist?

If you would like to learn more about this or one of our other brands, please get in touch and a member of our dedicated team will be happy to assist you.