About Xpert Professional

Established in 1997, Xpert Professional is a leading distributor of professional hair and beauty products across Ireland, Northern Ireland and the UK. Headquartered in Naas, Co. Kildare, with a team of over 160 professionals, we are dedicated to supporting the growth and success of the hair and beauty industry through world-class brands, exceptional education and innovative business solutions.

Our journey began with a partnership with iconic Italian haircare brand ALFAPARF Milano. Together, we helped transform the professional hair industry in Ireland, establishing ALFAPARF Milano as the country's number one professional haircare brand through an unwavering commitment to quality, education and salon support.

In 2024, Xpert Professional was acquired by ALFAPARF Milano, marking a significant milestone in our history and strengthening a partnership built on decades of shared values, innovation and industry expertise.

Today, our portfolio continues to evolve, bringing together some of the world's most respected professional hair and beauty brands, including ALFAPARF Milano, JOICO, NAK Hair, Selective Professional, R+CO and many more. Each brand is carefully selected to meet the changing needs of our customers and deliver exceptional quality, performance and innovation.

Education remains at the heart of everything we do. With one of the industry's largest technical education teams, we deliver over 400 courses annually, empowering salon professionals to develop their skills, expand their knowledge and grow their businesses. Our state-of-the-art education facility, ACCADEMIA, in the heart of Dublin, provides an inspiring environment for professional learning, creativity and development.

Beyond our brand portfolio, we are committed to providing comprehensive salon support through expert advice, dedicated customer service and innovative marketing solutions. Our in-house marketing team works to strengthen brand presence, develop engaging campaigns and support our customers in an ever-evolving digital landscape.

As we continue to grow, our mission remains the same: to inspire, educate and empower hair and beauty professionals while delivering exceptional brands, expertise and service across Ireland and the UK.